Growth Hacking Weedmaps to get more Customers

What is Growth Hacking?

I'll keep it simple and short. Growth hacking is using clever guerilla-esque marketing techniques and tricks to massively grow your customer base or audience without shelling out thousands of dollars.

Many of the largest companies today in retail cannabis used growth hacking in some shape or form to get where they are today. We are here to teach you some tips and tricks on how it works, how to implement it and what you'll need to get started.

Why would I care?

Money and customers. If you don't want either, I can't help you nor understand you friend and I wish you the best of luck as a monk.

For the rest of you guys and girls, it's an amazing way to expand your business and cannabis is one of the few perfect industries for growth hacking.

Four to five times a week I'll hear the same issues and problems regarding slow customer growth or simply not enough business.

Three years ago it was enough to simply put up a pin on Weedmaps.com and wait for the customers to message you. Now-a-days, not so much.

You simply won't survive with this outdated strategy in 2020. You are no longer facing the local drug dealer with an internet connection for the top spot. Massive companies and corporations are spending millions of dollars to attempt to take as big of piece of the pie as they can.

"But what can I do against a corporation with millions of dollars?! "

Outsmart them with growth hacking and punch outside of your weight class with killer technology. Here is how to do it.

What do I need?

The most important aspect of growth hacking is creativity and technology. You are going to use both in tandem in order to carefully monitor what works and what doesn't for your business.

We can help you out with both of these, don't worry. If you have a website, fantastic. You're ahead of the game. If you don't, well, you will 100% need one for growth hacking to work for you.

A website is critical for numerous reasons. You want to track nearly everything that happens on your website including customer events such as when they view a product.

This data will become your bible for moving forward in the right direction with predictable, repeatable success. Otherwise, you're just shooting in the dark. One day you might have great results and the next, nothing. With analytics and a website, you'll have a greater understanding of when your customers place orders and what your customers are interested in.

A great example is promoting a deal on Weedmaps and your social media profiles. (if you aren't on every social media platform available already, get on it)

What product should you promote? What price point? What's the length of the offer? How are you going to create urgency for this deal?

Analytics will answer all of these questions and so many more you didn't even think would be relevant.

Imagine if you knew the largest cluster of your customer demographic, exactly where the best place is to have a driver on standby with your products at the ready. What could you do with that information? Tons.

For example, a flash sale. "For the next 2 hours we are offering buy one get THREE free edibles to everyone on John St"

And of course, with analytics you can send a email or SMS message to your clustered customer base only. Talk about targeted advertising.

I have a website with Analytics, now what?

Before we get started though, a website with carefully integrated analytics is fantastic but you will also need to make sure your website is converting customers and keeping track of their contact information so you can grow your customer base.

You should be able to tell me on the spot how many customers you have, how many you've gained over the past week, how frequently they order and what their favourite products are. This is just the tip of the iceberg and when it comes to growth hacking, the more information you have, the better decisions you can make with higher confidence and accuracy.

Offer your customers a discount on their birthday, you've seen your favourite clothing store probably run a similar promotion.

Refer a friend and get a free edible, post us on your social media platform of choice for a free gram on your next order, leave us a review and write your username on the website checkout for 10% off!

When you have perfect information regarding your customers information, you can make perfect decisions for marketing and promotions.

Retaining Customers

Let's start with some basic growth hacks that have worked for us that you can implement today.

Before we get started though, a website with carefully integrated analytics is fantastic but you will also need to make sure your website is converting customers and keeping track of their contact information so you can grow your customer base.

You should be able to tell me on the spot how many customers you have, how many you've gained over the past week, how frequently they order and what their favourite products are. This is just the tip of the iceberg and when it comes to growth hacking, the more information you have, the better decisions you can make with higher confidence and accuracy.

The Weedmaps Growth Hack

You have your website, it's packed with analytics tracking so you know exactly how your customers are progressing through your checkout form. Great!

You also are now saving all of your customers data automatically (hopefully) which will allow you to monitor your growth during the next stage.

What's next? Glad you asked. The first step is easy and effortless and also usually free of charge.

Ask your Weedmaps.com representative to move your map pin to a new city nearby from your current spot.

"But I'm going to lose all of my customers if I do that!" You're actually losing new potential customers at a much faster rate than you're gaining from your current static listing.

Let's say you live in the very cold and friendly Ontario, Canada and you deliver to Toronto, Ottawa and Montreal.

You've had your Weedmaps.com pin in the same location for a couple months to a year. At first it was great but it feels like it's not producing the same results anymore, we've heard this rephrased and rehashed time and time again.

The issue is that you most likely have absorbed the vast majority of your potential market share for your city. This means that the potential customers in your city which are looking to purchase cannabis products, that use Weedmaps.com to find it and prefer delivery companies might already be your customers. The longer you've been stationary with your Weedmaps marker, the higher chance of reaching a plataeu where you are literally waiting for people in your city to decide to start using cannabis products or waiting for people in your city to move in from another city.